Joy City is a well-known shopping mall in China, and one of their biggest challenge during their digital transformation planning was how to capture, process and accurately visualize all the data in real time for key decision-making in daily operations. In the first half of 2018, Joy City deployed our solution using the existing camera systems and quickly discovered the value it brought to the shoppers and tenant
Accurate Fooffall Analysis
Our solution provided an accurate count the overall shopping mall and the traffic of each store compared to 3rd party online and traditional WiFi measurements they used before.
It also captures multi-dimensional data such as gender, age, new and repeat customers, and the accuracy rate can reach more than 90%. In addition, with this new data and malls show the potential revenue and visitor types to ensure a perfect match and leasing agreement with current and potential tenants
Merchant and Brand Portfolio Optimization
The face recognition system helped identify the actions taken by the consumers of different ages and genders, as well as purchase behavior. Analyzing the interaction pattern of consumers which specific routes they take and the interaction between different stores provided new insights for the mall layout
Based on this new data, strategic placement of related campaigns in specific areas, relocation of the brands and the combination of key merchants increased exposure and sales